Ford Reports Profits

30 July 2007

Two years can seem like a long time between reports of a company
actually turning a profit, but that’s just what happened to Ford. It
seems they’ve turned a corner, and have recently reported a profit of
$750 million!

As readers know I’m a huge proponent of the American auto-makers. The
idea that the Japanese make better cars is a perception (yes, built on
historical trends). The truth is that the cars being made today by the
American automakers (Ford, GM, Chrysler) are at least as good as Honda
or Toyota vehicles.

While the announcement of profits by Ford is a great sign, the
perception that American-made automobiles lack quality needs to
change, and unfortunately it may take quite a bit of time to do so. To
get there, these bits of good news, along with an increase in the
vehicles on the road, will help. It’s important because perceptions
like these can dig into the public consciousness and become “truths”
like urban legends. When the perception dies, the industry will take a
major step forward because more consumers will be open to their
products.

I still here people say “American cars suck”. These people just will
not buy an American made automobile, until they hear more and more of
us saying “Hey, these new Ford/GM/Chrysler cars are great and very
reliable.”

CarKing

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