Life in a Nissan.

Life in a Nissan.

Since younger drivers tend to use their vehicles like a mobile home (that is, approach it like a room in their home with storage, clothes and entertainment) Nissan has decided to have someone (Marc) actually live in a new Sentra for a full week. We’ll be bombarded with images of this seven-day body-odor fest through commercials, webisodes and blogs of all kinds.

Will it translate to sales? Better than putting your CEO on television.

CK

Life in a Nissan.

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