Ford hemorrhaging money.

26 January 2007

Ford Motor Company recently announced a 12.7 billion (yes, with a “b”) loss in 2006. A giant number by any means.

The good news is there’s no doubting that Ford products have improved, which certainly bodes well. If the historic automotive company turns this around it will have to be through convincing the public that their vehicles are reliable, and showing a new styling that we wouldn’t be ashamed of being seen in — two things which have begun.

The Edge and Fusion herald a new era for Ford. Affordable and stylish, and the Fusion sporting all-wheel-drive, make turning the company around to profitability seemingly simple. Competitors, though, never stand idly by.

2007 brings a push by Audi to sell more cars in the states, the giant Honda and Toyota still going strong, Kia bringing in 2 new designers and improving quality…so, it won’t be easy.

While things are looking up for home-grown cars, the competition is still stiff. We’ll be routing for Ford.

Ford hemorrhaging money.

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